This project was pivotal in the client’s strategy to build the Politix brand. Some of the key brief requirements were:

• A feeling of spaciousness to the small tenancy area
• Layered design elements that progressively unfold as the visitor enters the space
• Branding to be strong but not overwhelming
• Clean lines with strong design elements, quality materials, attention to detail and aesthetic longevity in the design

The proposal combines polished concrete flooring, backlit translucent wall display, mirror finish stainless steel, glossy white surfaces and concealed LED halo lighting to create a stimulating background set for the clothing on display.